Jason CapshawSystems · B2B Distribution
Work together

Speaking & Advisory

I speak and advise on digital commerce architecture, B2B distribution technology, and enterprise systems strategy. The value is practical judgment from building real systems, not recycled transformation language.

Mar 2025

Product data as infrastructure, not content

NAED Industrial Distribution Summit

Why distributors keep failing at digital until they treat catalog, pricing, and identity as shared infrastructure owned by nobody and depended on by everybody.

Slides— recording42 min + Q&A
Nov 2024

Where applied AI actually earns its keep

B2B Online

A grounded tour through where AI helps in industrial commerce — classification, enrichment, internal workflows — and where it becomes a distraction.

SlidesRecording35 min
Jun 2024

ERP boundaries and the systems they shape

Private — distribution executive roundtable

On drawing ERP boundaries so the rest of the architecture can be modern without rebuilding ledger and inventory.

— slides— recordingWorkshop · 90 min

Offerings

Speaking. Talks for leadership teams, customer events, associations, and internal groups that need a grounded point of view on B2B commerce, systems strategy, and digital execution.

Advisory. Short, focused advisory work for teams making platform, architecture, search, data, or AI decisions in distribution and industrial commerce.

Contact

If you're exploring a talk, workshop, or advisory engagement, reach out at jason@jcapshaw.com with a few lines on the audience, context, and timing.