Work
Architecture, applied AI, and product work for enterprise and B2B teams. Each case study describes the business problem, the approach, and what changed, qualitatively when the metrics aren't public. Recurring themes: customer workflows, legacy modernization, search and data, AI that augments human decision-making.
- 01Enterprise commerce · Platform modernization · Vendor evaluation · Implementation leadershipShipped
End-to-end enterprise commerce modernization
Led an enterprise commerce RFP and modernization program from vendor evaluation through implementation leadership on a modern headless architecture.
- 02Product management · Customer experience · Enterprise commerce · B2B distributionShipped
Enterprise B2B commerce platform
An early enterprise B2B commerce platform built around how customers actually order, with warehouse integration, mobile scanning, and rapid reordering at its center.
- 03Enterprise architecture · Systems integration · Legacy modernization · Digital transformationShipped
ERP modernization and integration architecture
Architected the integration strategy that connected legacy ERP platforms to modern enterprise systems, reducing operational friction and unifying cross-system workflows.
- 04Solution architecture · Enterprise integration · Microservices · Shared servicesShipped
Same-day delivery platform architecture
Designed the architecture and integration strategy for an enterprise same-day delivery capability, including the RFP and the shared-services approach behind it.
- 05Enterprise search · Strategic consulting · Vendor evaluation · Legacy modernizationShipped
Enterprise search strategy and modernization roadmap
Led the enterprise search RFP, vendor evaluation, and modernization plan that moved a legacy estate toward a modern search architecture.
- 06Data engineering · Automation · Operational efficiency · Enterprise integrationShipped
Automated enterprise data enrichment
Replaced a multi-year manual enrichment program with an automated pipeline that closed the work in under ninety days.
- 07Strategic consulting · Competitive analysis · Executive advisory · Market positioningShipped
Competitive intelligence for enterprise distributors
Strategic consulting and competitive analysis to support executive decisions on positioning, gaps, and growth opportunities in industrial distribution.
- 08Search engineering · Data engineering · Technical marketing · AutomationShipped
Technical search optimization and large-scale data enrichment
Reverse engineered search behavior and rebuilt the data layer that paid and organic channels ran on, producing step-change improvements in cost-to-acquire and organic reach.
- 09Applied AI · Personalization · Customer experience · Enterprise commerceShipped
Context-aware AI product recommendations
Recommendation systems for enterprise commerce that weighted context (weather, geography, seasonality, behavior) over popularity, so customers were guided toward problems they were actually solving.
- 10Applied AI · Computer vision · Data engineering · Predictive analyticsShipped
AI demand forecasting for EV charging infrastructure
A predictive platform that forecasted EV charging demand by combining public datasets, private telemetry, and computer-vision detection of existing infrastructure.
- 11Customer acquisition · Routing and matching · Product management · Customer experienceShipped
Intelligent customer-to-provider lead routing
Customer acquisition workflows that matched buyers to local providers in real time, optimized around response time and fit rather than marketing volume.
Advisory and engagement areas
Areas of advisory and engagement-level work outside individual case studies. How I engage →
- Enterprise architecture
- Commerce strategy
- Platform modernization
- API strategy
- Systems integration
- Enterprise search
- Data strategy
- AI strategy
- Vendor evaluation & RFPs
- Technical due diligence