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March 18, 2025
Product data as infrastructure, not content
NAED Industrial Distribution Summit
Why distributors keep failing at digital until they treat catalog, pricing, and identity as shared infrastructure owned by nobody and depended on by everybody.
Abstract
The pattern I keep seeing: digital teams inherit a catalog that nobody actually owns, get measured on revenue, and never get the runway to fix the substrate. The talk walks through why the substrate matters and what it takes to treat it as real infrastructure.
Booking
Best fit for association keynotes, customer summits, and internal leadership sessions. Email jason@jcapshaw.com with audience and date.